episode 74. How Clear is your BRAND?

How many times have you heard, “So what do you do, again?” A good brand is Clear, Consistent and Concise. As you begin the new year, how can you get clearer on your brand so that people can immediately grasp what it is you do, without a long explanation? In this episode, I will discuss how I have been clarifying and honing my own brand so that my audience will always know what I do.